My life is so busy. I can only imagine how you feel. This is why I am writing to you today, to tell you why I don’t read your blog posts, but maybe I would.
But listen, I am busy and so are your website visitors and users. We don’t have time to look around for new content and we barely pay attention to our Facebook Newsfeed. You get it, we’re busy! Our spouse needs us to do something, our kids need a ride to Karate and soccer practice, our job is demanding and basically a needy child. But you notice, we’re always on our phones while were out. I’m constantly looking at mine. How are you now planning to reach us with your message, that we’d probably read if we knew about it. There’s one way you can get all our attention the next time you publish a new blog post.
A push notification is a message that pops up and appears on mobile and desktop devices. They can either be sent by apps you’ve installed or by websites you subscribe to. Push notifications are very helpful in our busy world; for example, they might be used to send sports scores, to take an action of some sort, or to remind me about an event, such as my friend Mike’s wedding.
Push notifications provide convenience and value to app and website users, while exponentially increasing more views, interactions, and actionable clicks for the app or website.
In June of 2009, Apple launched their Apple Push Notification Service, the first ever push notification service to hit the mainstream. By May 2010, Google stepped up to the plate and released their own service, called “Google Cloud to Device Messaging”. Then by May 2013, Google was now introducing what they called “rich notifications”. Rich Notifications enabled users to receive push notifications with images, and action buttons. The action buttons forged a way for users to take immediate action from a push notification. For example, the user could pause a song from YouTube, open an app, or even view more information about something. A few months later, September 2013 came around and as an obvious response to Google’s action buttons, Apple ultimately added “interactive buttons”. Finally by April 2015, push notifications arrived for Android and desktop Chrome users. Some early adopters included eBay and Facebook. Today, most web browsers support mobile and desktop push notifications with the exception being Firefox, however development at the time of writing this article is underway and eagerly anticipated.
Think about. You share your post to Facebook to your business page. Your hopes is that it now reaches all the people who’ve “Liked” your page. But the reality of it is that Facebook is only allowing a maximum of 16% of the people who Liked and follow your page to now see your post in their Newsfeed. Now what happens if you used links in your post, as most people probably would? You’d be lucky at that point to even reach 16% of your page followers. Whether or not that’s still true with Facebook, one thing is simple, Facebook sells ads and they don’t giveaway a thing. Those free profiles we’ve all had for years, those too came with a cost, Our Privacy. Push notifications are more effective than you think!
One day, this thing called push notifications came about. They were cool and all, but totally app focused. But some genius at Google thought, “What if we can now send subscribers of our website, a push notification from the web”. At that moment, a new era was born.
Yep, you heard that correctly, you can now send users of your website a push notification, like for example, sending password reset reminders, maybe even to send 2 Factor Authentication codes (2fa), or every time you publish a new blog post. BINGO!
Think about what I said at the beginning of this post. “We’re always on our phones while were out. I’m constantly looking at mine”. Did you just have an epiphany? I absolutely did!
These same people who are too busy to come to your site and look for a new blog post, the same people who don’t have time to notice you in their Facebook Newsfeed. Yep, those busy parents who are on the go or under works umbrella. They’ll all now know the next time you publish your next blog post and your more likely we’ll read it now too. As we’re sitting at Karate or soccer practice, we need something to do other than posting 20 more pictures to Facebook. If only I had something better to do. Okay, you may be thinking, “What’s better than taking pictures of my kid and posting them online for all my family and friends to see?”. Well, truthfully, nothing. But listen, there is only so much of that any one parent could or want’s to do. It’s simple, we’re just bored. That’s why we do it.
I am not kidding, you can send unlimited free push notifications within the next five minutes to mobile and desktop browsers. There are quite a few choices of web push notification services if you search Google, DuckDuckGo, or even Enqinet. But allow me for a moment, to cut right through all the noise and show you some great options for WordPress sites, with the last option being “Unlimited Free Everything”.
PushEnage offers a forever free plan, however it’s now *limited* to 2,500 subscribers. They have a WordPress plugin, you can get that here. In my opinion, sounds like just as you’re business is starting to thrive, your now going to have to scale, and you’re going to end up paying deep for it too.
OneSignal also offers 100% free plan. All looks great with it. But what lost me as a customer, is that there was zero mention of how many subscribers you are allowed. So that needless to say, was a turn off. Too vague to catch my interest! However, they do also have a WordPress plugin, you can get that here.
Now we have Pushify. This is an excellent service that gives you unlimited free everything. Yep, unlimited subscribers too. Need I say more? And of course, they too have a WordPress plugin, you can get that here.
WPQore scored Pushify 96%. That means it ranked 480 out of 500 possible points during the review.
I didn’t realize, but you can now embed links to other WordPress sites from within WordPress posts. Pretty cool feature, eh? 🙂
I was just trying to drive a point with this post. That people are busy and as we evolve further as a society, we’re only going to get busier. So in order to keep up with the pace of busy, you need to go where they are and that’s in their pocket or on their desktop as a notification, for every time you have new content ready for them to read.
I’d like to provoke some additional thought on website push notifications. Do you see any pro’s or con’s? What strategies or uses do you have in mind? I’d love to hear what you have to say.